3 Surprising Social Media Stats

Sprout Social reports that when we ask social media consumers about why they follow brands on social media 47% say they have a product or service question. 29% say it’s because they need help with a product or service. That is 76% seeking specific customer service on Social Media.

Are you available on social to answer questions? Are you offering information about your products and services? One way to encourage the conversation on Facebook is through chat automation.

It won’t surprise you that 50% of social media consumers follow brands to learn more about the products and services. The next most common reason to follow a brand is to be entertained. Entertainment can be jokes, videos, stories and more.

When thinking about entertaining your social followers, it’s important that you have a good understanding of your audience. Who are you talking to and what sort of content can you offer?

Many clients I talk to worry about over posting on social media. Social Media consumers never list too many posts as a reason to unfollow. The most prominent reasons are irrelevant content (51%) and to many ads (43%). You may be surprised to learn that 29% will unfollow if their interactions are ignored.

I think these stats make it clear the importance of the type of content you you share. Your followers want to know about your brand but they also want to be entertained and have a two way relationship. How do you do all of these things while staying true to your brand?

Download my Free Social Media Plan Worksheet to help get your social media content on point!

Wanna Chat about your Business?

Oh sure, it sounds fancy. Business Consultation. But it really just means people exchanging ideas. If you find someone with a special skill set to exchange ideas about an issue or question you get to slap that fancy title on it. Guess what! I’ve been solving business problems of all sorts for over a decade and I’m here to chat with you about your business.

If you are like me, the unknown can be a little nerve-wracking. That’s why I’ve outlined what can you expect when you book a chat about your business with me. I hope it will help you decide if this is an investment that can help move you forward.  Let’s dive into a session.

Pre-call questions. When you book a chat with me I start by asking for you to answer three questions before we get on the phone or video call. This helps me get a feeling of where you are coming from before we begin. The questions are;

  1. Describe your business. If you have a mission statement, this a great place to use it! What do you do, who do you do it for, and why?
  2. What is your greatest asset(s)?
  3. What is your current challenge(s)?

Getting to know you. At the beginning of our call, I like to take 5 to 10 minutes just to get to know you. We will talk about your accomplishments, your strengths, and your past endeavors. It’s important that I understand where you are comfortable to make really good recommendations. If you want to know more about me I’m happy to answer any questions. You can also check out my background here and on my Linked In Profile.

Discussing the issues. Finally, we will dive into the issues. If you aren’t sure what you need I’ll simply be asking probing questions about the state of the business. It’s important to be ready to answer things about planning, structure, and management. This part might be a little uncomfortable if you aren’t used to it but I promise to make it as easy as possible.

The final report.  After our session, I will provide you with a written recap of our time together. It will include the topics we discussed and my recommendations on how to tackle them. When possible, I will provide both do it yourself options and outsourcing recommendations.

Credit for the consultation. If you choose to move forward with one of my other services within 3 months of our initial consult, the cost of the consult will be credited on your next service.

So that’s it. Just a simple chat about your business with someone who really wants to help. Book your session today or email me to chat more about it.

 

 

 

My Practical Bullet Journal

Oh, the bullet journal. You should see me geek out on #bujo on the gram. I simply can not deny the artistry, the organization, or the simple stationary lust that it inspires in me. I also don’t have time for that sort of bujo!

What I love about bullet journal (bujo) is that you take a regular old notebook and turn it into the planner that you need. I’m going to tell you about 4 key elements that make my journal work for me.

  1. The Index –  It took me a while to figure it out when I first started but the index is the one thing that transformed my old notebooks into a bujo. Your index will have as many topics as you find relevant. Since I have a lot of different projects at work and home, mine is extensive.
  2. Rapid Logging – It seems that I had a lot of rules about what did and didn’t go into my notebooks before I encountered rapid logging. In rapid logging, you just write everything down and use a key to tell the different types of things apart at a glance. It’s a major time and task saver.
  3. Migration – Writing all of this stuff down won’t matter at all if it doesn’t get done! They call the time you take to put everything left over from the day into its place migration. Appointments go into the calendar, place incomplete tasks in the correct place, index thoughts/ideas. Depending on your life you could migrate a couple of times a day, once a week, once a month. You do you.
  4. Weekly spread – I create a somewhat attractive weekly spread every Sunday that helps me envision my week. It includes appointments, meal plans, bills, deadlines, etc. This is where the bullet journal meets the planner. One book, two duties. I love it.
  5. LISTS! – Everything from book and movie recommendations to blog post ideas to special dates.  Pages set aside to keep running lists of things I want to have at my fingertips are a practical must-have bujo inclusion.

So that’s it! 5 elements of bullet journalling that keep me on organized. Do you bullet journal? Does it work for you? What are your practical uses?

 

3 Tips to Organize Your Days

3 tips for you day blogWhen you have a zillion things to do it’s easy to get off track. Here are three tips that I think will help everyone have a more productive day!⁣

1) Do a Walk Through – Taking the time to step through a mental rehearsal will help you get ready for a successful day.⁣ It’s important that you do it in a way that works for you. If you are a night owl, make it the last thing you do at night. If you love lists, jot it down in your daily planner. Morning or night, written or in your mind, do it in a way that’s comfortable for you to make it a lasting practice.

2) Schedule Play Time – Whatever makes you happier and healthier should be part of your plan. Not something you get around to later.⁣ This can be anything from 15 minutes of Facebook time to your hour at the gym. What do you need to feel happy and thrive? Don’t let it be an afterthought. Also, we tend to recall the things on our “to do” list. Take the time for yourself and acknowledge how important it is for a more productive life.

3) Don’t Overplan – Things are bound to happen that you didn’t anticipate. Make sure you have space in your schedule to deal with them.⁣ If you can’t stand the thought of wasted time consider having an “I could always” list. That’s a list of things that need doing but aren’t urgent.

These are three simple things that help me stay on track every day with the help of my practical bullet journal. What do you think? Would this help you? Do you have any great tips to share?

Planning on Going Viral

Social Media marketing is the answer to all of your problems! It’s free! It’s easy! You just pop something on Facebook and boom you go viral!

Word writing text Going Viral. Business concept for image video or link that spreads rapidly through population Notebook marker crumpled papers forming question mark wooden background.

If only it were that easy. Social Media channels are crowded corridors which makes them great places to share information but also creates a lot of competition. It might not take you viral but a good plan goes a long way. Below are the components of creating a social media campaign plan that I consider “must have’s” for success. I created an easy to use a two-page worksheet to walk through each of these steps that you can download by joining my email list.

So WAIT! What do I mean by campaign?? In this case, we will be creating a series of social media posts that work toward a particular goal.

Campaign Name: This may sound silly but I often have 4 or 5 different SM (social media) campaigns running at the same time. I name them all so I can keep them straight in my mind.

Description: A campaign can be for anything. It can be an event promotion, a product launch, sharing specific information, or pretty much any tight focus. Writing down a description (or the focus) of the campaign is a great way to keep our focus on the right things. What are you hoping to accomplish?

Goals: I am a BIG believer in SMART goals. Specific, Measurable, Achievable, Relevant and Time-Bound. It’s easy to get caught up in SM platforms vanity metrics (like reach & engagement) but I like to stick to things I can see. RSVP’s for events, reactions, comments and shares for posts. If you are driving people to a landing page or sale use those measurements instead.

Target Audience: Who are trying to reach? Sometimes it’s your existing social audience. Other times you are looking to branch out. Think about who they are and how to find them.

Campaign Length: How long do you want to run this campaign? 7 Days? 1 year? This can be determined by how long you have but it can also be a matter of freshness. How often do you want to serve the content to your audience?

Post Frequency: So many folks cannot imagine posting once a day. They don’t want to bother people. Did you know that a Facebook post has a half-life of 90 minutes and 120 minutes for Twitter? Go see how often your favorite business page posts.

Platforms: Wooo. So many platforms to choose from. Each one has it’s own pro’s and con’s and its own personality. I’ll be delving into that topic soon. For now, here is a sample list and you should stick to where you feel comfortable being social. Facebook pages, Facebook groups (your own and others), Instagram, Twitter, Pinterest, and Snapchat are a few options.

Relevant Tags: There are two types of tags you should consider. The first (and simple one) is tagging collaborators. If you are working with someone use the @ sign (on most social media platforms) to tag them in your posts to mention them. It will get their attention and often result in a comment or share. Win/Win! Hashtags identify messages on a specific topic and are especially helpful on Instagram and Twitter.

Post Preparation: Once you have put some thought into all of these items it’s time to begin creating a list of posts. I like to use a checklist style to make sure I have everything ready to go!

  • Title: What will you call this post?
  • Platform: What platform is it for?
  • Image: Make sure your images are the right sizes if you are using them.
  • Link: If you are linking somewhere double check the link AND the image it scrapes (or pulls from the link source).
  • Text: Write the text that will accompany the post.
  • Call to Action: Don’t forget to tell the audience what you would like them to do next.

Posting Schedule: Before I begin posting I like to create a full schedule that includes all platforms and the posting dates. Then I can check them off as I schedule or live post them.

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